Entries Published On August, 2018
The Utility Credibility Gap
Here is an uncomfortable truth: the average customer doesn’t think their utility can help them find a car. Traditionally, utilities have never been involved in transportation – and customers don’t think of utilities as a natural place to find information and guidance about cars. As a result, an average customer who is new to EVs …
Electric Vehicles Are Not Appliances
When utilities first got into the electricity business, it was all about supplying electrons to power a lightbulb. As time progressed, appliances were added. Today, distributed energy sources and electric vehicles (EVs) are paving the way forward as part of the next paradigm shift for utilities. As utilities navigate the role they want to play …